I lead projects, fix processes and bring in AI where it actually helps.

About

Hi, I'm Sanna.

Swedish, based in Lisbon. Independent consultant since 2016, with 13+ years bridging business needs and technical execution across agencies, in-house teams, and tech companies.

I've led product development for internal tools at scaling startups, owned technical roadmaps across portfolios of websites, coached teams of project managers, and rebuilt how marketing departments operate. The throughline: structure without bureaucracy.

I work best with 10–60 person teams where I can plug in across discovery, strategy, and execution without needing perfect role boundaries. I adapt fast, push back when it matters, and would rather refer you elsewhere than take on work that isn't a fit.